The Forrester Wave: CRM Suites For EnterpriseOrganizations, Q4 2016
Forrester Recognizes Pega as a Leader in CRM
Learn why Pega has been recognized as a Leader in the market for Customer Relationship Management (CRM) suites for enterprise organizations. The report noted that Pega CRM best suits large enterprise buyers that want to predict and personalize interactions across the front and back offices.
In The Forrester Wave™: CRM Suites For Enterprise Organizations, Q4 2016, Forrester examines the market of customer relationship management (CRM) suites for enterprise organizations. The report had the following to say about Pega:
- It "empowers organizations to predictively engage."
- It "grounds its CRM strategy in its strengths in business process and case management to orchestrate the end-to-end customer journey in real time, across communication channels, and with predictive analytics for next-best-action capabilities."
- It's CRM "best suits large enterprise buyers that want to predict and personalize interactions across the front and back offices."
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