Pegasystems Appoints Tom Libretto Chief Marketing Officer
CAMBRIDGE, Mass. – August 17, 2016 – Pegasystems Inc. (NASDAQ: PEGA), the software company empowering the world’s leading enterprises with strategic applications for customer engagement, today announced it has appointed Tom Libretto, 44, as chief marketing officer and senior vice president, effective October 3, 2016. Mr. Libretto, reporting to founder and CEO Alan Trefler, will lead Pegasystems’ global marketing initiatives, including brand, advertising, digital marketing, product marketing, industry marketing, demand generation, corporate communications, customer engagement, events, and marketing operations.
Mr. Libretto has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and most recently as managing director, global head of digital experience at JPMorgan Chase (JPMC), the largest bank in the US. His multi-disciplinary background includes both B2B and B2C marketing and sales experience as well as product management, corporate strategy, and business development.
While at JPMC, Mr. Libretto was responsible for defining and executing digital transformation initiatives for the firm, directing digital marketing, social media, brand activation, email marketing, marketing automation, CRM/Business Intelligence, web, mobile, sales enablement, and marketing operations. Previously, as Global VP, digital marketing and CRM at Nokia, Mr. Libretto drove worldwide digital, CRM, social, and “always-on” marketing activities. Earlier in his career, Mr. Libretto held several marketing and sales positions at IBM and Lotus.
Mr. Libretto is a graduate of the College of the Holy Cross, where he earned his undergraduate degree in economics. He is a frequent presenter at industry conferences and events such as the World Federation of Advertisers (WFA), Association of National Advertisers (ANA), Web Marketing Association (WMA) Mobile Marketing Association (MMA) and SXSW.
Quotes & Commentary:
“Tom has an exceptional combination of deep B2B and B2C marketing experience with some of the world’s leading brands that will serve us well as we continue to expand our client base,” said Alan Trefler, founder and CEO, Pegasystems. “His background provides a valuable perspective on our business as well as the challenges and opportunities our clients face in today’s digital world. Tom’s unique blend of creativity, analytical performance-based discipline, and strategic vision will be a tremendous benefit to the company, our staff, and our clients. I’m delighted to welcome him to Pega.”
“This is an exciting time to join Pega, with a strong record of business and client success and commitment to leverage marketing to help accelerate the company’s growth,” said Tom Libretto. “I look forward to working with such an accomplished team, and I am excited to bring my experience to support the companies’ goals.”
Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega® Platform – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 30-year history, Pega has delivered award-winning capabilities in CRM and BPM, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results. For more information on Pegasystems (NASDAQ: PEGA) visit www.pega.com.
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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.
Lisa Pintchman Rogers
VP, Corporate Communications
Director, Corporate Communications
Sr. Manager, Public Relations
Director, Corporate Communications
+44 (0) 118 9651 660
PR & Communications Manager
+44 (0) 118 9398 584
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620