Crash Course: The Ins and Outs of One-to-One Customer Engagement
Part 2 - How Real-Time AI Drives Customer Lifetime Value Across Channels
Like it or not, you’re in a relationship with each of your customers – and they’re all unique. Treating engagements as a series of one-off, one-time, interactions is setting yourself up for failure. It’s a lifecycle: every experience, on every channel, is always connected.
Whether you’re just starting the relationship, or focused on sustaining it, you need to engage one to one, tailoring every interaction based on current context.
Join us to hear:
- How leading organizations leverage Pega to deliver unified, one-to-one experiences across channels, use cases, and business functions
- Customer success stories where organizations have used Pega to optimize metrics across from response and click through rates, to churn, discount percentage, average revenue, and customer lifetime value
Matthew Nolan is the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Product Director for Analytics & Data Services at Blackbaud, Inc.
Andrew LeClair is the Product Marketing Manager for the Decision Sciences division at Pegasystems, accelerating Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Andrew was the lead Marketing Investment Benchmark Analyst in IDC’s CMO Advisory Service and previously was the Manager of Commercial Programs at Wyman-Gordon.