Strengthen relationships with a new paid media strategy

Harness the power of artificial intelligence, fueled by first-party data.

Today’s customers demand that you understand their needs and personalize their interactions – all without violating their privacy.

But by not activating first-party data, optimizing audiences, and unifying across channels, you’re missing out on an opportunity to give customers the experiences they deserve.

Pega helps brands like yours take control of paid media channels – not by relying on segmentation and static campaign approaches, but by putting the customer at the center of the journey, every step of the way.

Our Paid Media Manager is built around first-party data and powered by AI-driven, real-time decisioning, so you can deliver highly relevant, propensity-driven experiences. Think of it as an “always on” brain that adapts to individual needs as quickly as they change – recalculating the most relevant next best action each time they interact with your brand.

With this approach, you can:

• Eliminate wasted ad spend by suppressing low-value ads.
• Drive more conversions without relying on low-value clicks and impressions.
• Identify and acquire high-value prospects with the potential to become your best customers.

Longer lasting, more meaningful relationships are at stake, as customers have more opportunities than ever to opt out. So don’t miss out. Max out with Pega.