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Webinar

Data Deprecation, 1st Party Relationships, and the Impact on CX

Digital marketing is being re-shaped by a rapidly changing regulatory environment, growing fears about consumer privacy, the deprecation of tools like cookies and mobile IDs, and the continued domination of the space by a small number of platforms.

Watch this webinar featuring Pega’s Tara DeZao and guest speaker, Forrester VP & Principal Analyst, Joanna O’Connell to learn:

  • What challenges and opportunities are ahead for marketers and advertisers?
  • How can organizations lean into their owned channels, proprietary data, and artificial intelligence to bridge the gaps?
  • How can marketers extend the same experience onto paid channels?

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Topic: Customer Engagement Topic: Personalized Customer Experiences

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