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Research Report

Why healthcare engagement should be personalized, prioritized, and preemptive

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In recent years, the rate of change across the healthcare industry has accelerated. And for healthcare organizations across the board, from doctors’ offices to health systems to health insurers to drug companies, staying one step ahead of this change is key to strengthening engagement and providing exceptional healthcare consumer experiences.

In a recent survey of more than 2,000 consumers and 200 healthcare decision-makers, we noticed these key themes:

  • There is a deep customer experience disconnect between what consumers are getting, and what organizations think they are offering.
  • Navigating the healthcare system is complex and confusing, and consumers want more personalized engagement, or they will switch providers.
  • Consumers are wary of healthcare technology but are open to solutions that improve their experiences.

Download our eBook and discover the key findings from our survey, and actionable steps you can take to build and maintain relationships with today’s healthcare consumer.

Now is the time to transform healthcare and make it more connected, simplified and personalized for consumers – at this critical moment and in the future.


Industry: Healthcare Solution Area: Customer Engagement Topic: Customer Service Topic: Personalized Customer Experiences

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