Skip to main content

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

PegaWorld | 14:51

PegaWorld iNspire 2022: Evolve from Next Best Offer to Next Best Experience

Customer loyalty isn’t about great offers or flashy ads. It’s about constantly building deeper connections and being relevant every time a customer interacts with your brand. To earn their trust, you must evolve beyond the sales-first engagement model and commit to what people really need. In this session, Simon Esland from Merkle and Matt Camuso from Pega will showcase:

  • The key problems with today's sales-first engagement model
  • The challenges that organizations typically face when evolving from offers to experiences
  • How brands are applying the next-best-experience approach in the real world
  • How to pivot from selling to serving to retaining to nurturing – all within the same experience
  • How those capabilities drive massive customer retention and incremental sales benefits

Related Resource

Product

App design, revolutionized

Optimize workflow design, fast, with the power of Pega GenAI Blueprint™. Set your vision and see your workflow generated on the spot.

Share this page Share via X Share via LinkedIn Copying...