Pega Predictive Analytics Director
With increasing competition, higher customer expectations and pressure on the bottom line, leveraging the insight trapped in your data can make the difference between winning and losing. But with more data and complexity than ever, unlocking this insight is becoming increasingly difficult. Consequently, offers are missing the mark, processes are inconsistent and opportunities to engage the customer are being wasted.
To succeed, businesses need an easy, accurate and reliable way to create and incorporate predictive analytics and decisions into every process and interaction.
An objective evaluation concluded that Pega PAD is a serious modeling platform that achieves best-of-breed performance. PAD is suitable for building a wide assortment of quantitative models from customer data. Its valuable analytics capabilities, including automated binning, bivariates, viewing the validation data and development set at the same time and automated sampling streamline the most critical and time-consuming steps in model building.
Product Area: Marketing
Product Area: Customer Decision Hub
Topic: Marketing Automation
Topic: Decision Management