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Pega: Driving customer engagement using AI-enabled decision making

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These days, it’s hard to get – and keep – attention. That’s exactly what Pega’s marketers were facing before they leveraged AI for fine-tuned content marketing recommendations. Learn how you can optimize customer engagement with AI in this article.

  • Find out how Pega established firm AI foundations
  • Discover the steps taken to change work practices
  • Learn what the road ahead looks like with AI and automation at the forefront


Topic: Customer Engagement

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