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Pega: Driving customer engagement using AI-enabled decision making
These days, it’s hard to get – and keep – attention. That’s exactly what Pega’s marketers were facing before they leveraged AI for fine-tuned content marketing recommendations. Learn how you can optimize customer engagement with AI in this article.
- Find out how Pega established firm AI foundations
- Discover the steps taken to change work practices
- Learn what the road ahead looks like with AI and automation at the forefront
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