How to succeed with omni-channel customer service

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In their effort to keep up with ever-emerging channels and customers’ increasing service expectations, many organizations have been striving to achieve omni-channel customer service. They have the right intentions. But in practice, focusing all their energy on the channels is the wrong choice.

Check out our eBook to learn how to focus on the customer journey instead of the channels – and how it will help you succeed in delivering the level of service customers expect.