How Sprint Shifted Brand Perception

In 2014, Sprint was struggling with the weakest network, poor brand awareness, and substantial customer attrition. In 2015, a new CEO was brought in to turn around the company. He laid out a six pillar, multi-year plan. Sprint’s network went from worst to first—and now they had to convince customers.

In this short video, hear how Sprint, through the ultimate marketing coup, changed the conversation and drastically improved its brand perception.


Ready to learn more? Watch the full keynote, PegaWorld 2017: Sprint’s Customer-First Strategy.