Healthcare should be personalized, proactive, and preemptive
Across the healthcare industry, organizations are striving to keep up with the pace of change and to provide the exceptional experiences consumers expect. But how do they measure up? To find out, Pega recently conducted a survey of more than 2,000 U.S. consumers and 200 business decision-makers at large healthcare organizations. We wanted to learn how consumers feel about communication, accessibility, and technology when it comes to their care. We also wanted to compare consumer sentiments with what business decision-makers thought about their consumer engagement programs.
See our key findings in the eBook.
Industry: Healthcare & Life Sciences
Product Area: Platform
Topic: Customer Service
Challenge: Customer Engagement
Challenge: 1-to-1 Marketing