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Whitepaper

The four cornerstones of real-time decisioning

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Customer context (situation, environment, emotions, motivations, and behaviors) constantly changes as they consume information. Moments of opportunity to reach them will open – then close – within milliseconds. Brands that can deliver the right action in the right place at the exact right time, win.

Learn how the four cornerstone capabilities of real-time decisioning – detection, data, decision and delivery – can give brands the edge they need to beat out the competition and make a significant impact to their customer experience.


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Product Area: Marketing Solution Area: 1-to-1 Marketing Solution Area: Customer Engagement Topic: AI and Decisioning

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