I want to start that with a question that I think all of us have been asking in one way or another over the past year. And that question is, what does the AI future look like? I believe that the AI future lies in the things that already make us great. Our heritage is brands, our values, our creativity as people, and the power of AI to amplify those things in ways and speeds that we never thought possible. So what about Pega? What is it that makes Pega great? Well, you know, I think at the core is the model driven approach that we take to our architecture. We were low code before low code was a thing. Right?
We've always used business concepts and visual approaches to design your AI decisions and the workflows that you want to automate, and we've built that into a platform that is designed for enterprise needs and enterprise scale. Center-out, so that it connects across your channels and across your systems. Layered in that Layer Cake architecture, so that you can reuse while specializing into the different lines of business and regions in which you operate. And that architecture has allowed us to embed AI into the core of what we do, not tack it on at the outside, but embed it across the architecture. The future is not going to show up because we click a button on a kiosk someplace. The future's not going to take the form of an AI pin. It's not going to be some futuristic car at the World's Fair. The future is going to happen because we drive continuous real time optimization into our business, because we find pragmatic ways to apply this AI technology that leads to step changes in how we innovate and how productive we are in the experiences that we give to our customer, and applying that change continuously so that we create a transformational snowball that just rolls downhill. Our job is to give you the platform to do that.
We want to work together to change the very way that we think about change. Because in an autonomous enterprise, processes, decisions, workflows, they're living, breathing things. They connect to your customers and your employees, and they learn and they get better and they evolve. And as a community, we're just starting to scratch the surface of what we can do.
