Skip to main content

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Pega Events

Pega Evolve Forum Spain

Empower your organization for success

Watch the replays of the Pega Evolve Forum.

Discover or rediscover our customers and experts talks to transform your customer experience and to achieve operational excellence.

Be inspired!


Opening and welcome

A welcome note from Alan Trefler, Founder and CEO, Pega

Customer Expertise: Santander UK

Santander UK brings one-to-one Customer Engagement to life

Jésus Villanueva Guisado, Head of Customer Insights and Needs (CIN) Operations, Santander UK, will explain how they use a single "brain", common to all channels and processes, that provides the next best action/conversation for each customer based on their current context and all previous interactions. This allows to provide personalized, optimized, relevant and real-time proposals that maximize that value for the customer and for Santander.

Expert point of view: Sopra Steria

Carlos Morón, Head of Consulting, Sopra Steria

Digital agility and acceleration

The speed of response to the challenges imposed by the new models of relationship with customers and suppliers has tested the resilience of market operators. Carlos Morón will reveal how Sopra Steria is driving the digital acceleration of their customers.

Customer Expertise: Vodafone

Iván Lastra, Senior Marketing and Analytics Manager y Fermín Toribio Segura, Marketing Automation & Campaign Analytics Manager, Vodafone

Always on Marketing

Always on, the strategy transformation of the management of the client portfolio based on personalization, real time information and leveraging adaptive models and artificial intelligence tools.

Pega Expertise: App Factory Demo

Luis García Velasco y Andrés Griot Silveira, Principal Solutions Consultant, Pegasystems, present a journey through the creation and production of an application and collaboration between the business and IT.


Jesús Villanueva Guisado

Head of Customer Insights and Needs (CIN) Operations, Santander UK

Iván Lastra

Senior Marketing and Analytics Manager , Vodafone Spain

Fermín Toribio Segura

Marketing Automation & Campaign Analytics Manager, Vodafone

Carlos Morón

Head of Consulting, Sopra Steria España

Alan Trefler

Founder & CEO, Pega

Diego Pérez Fernández

Country Manager Iberia, Pega

Luis García Velasco

Principal Sales Consultant, Pega

Andrés Griot Silveira

Principal Solutions Consultant, Pega

Ignacio Prieto

Vice President Southern Europe - Business Development, Gartner