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Business Rules Engine

A business rules engine can streamline operations, reduce costs, and improve business agility. Pega’s powerful platform makes implementing one simple.

Pega's business rules engine

You don’t need to know how to code to easily establish, adjust, or delete rules as business needs change. Pega’s Directly Capture Objectives (DCO) is a shared visual model that seamlessly brings business goals into applications, along with documentation that ties application settings (or changes) back to business goals.

Making customer engagement decisions is easier – and more effective, too. Real-time first-party customer data lets you customize relevant, actionable processes and interactions per user or types of users. From demographics to historical interactions to behaviors within the app, valuable insights can inform rule changes to create better experiences for better engagement.

Pega Marketing and Customer Decision Hub portals are the place to manage rule revisions and monitor rules’ effectiveness. Whether you’re introducing new offers, changing eligibility criteria, or addressing an emerging issue, there’s no need to wait until the next enterprise release to roll out updates. Testing or modifying applications on the fly is easy with Pega. Work with your team’s system architect, revision manager, or strategy designer to easily implement changes.

What does a business rules engine do?

Business rules automate complicated processes. Setting rules puts goals into action within a business’ applications, turning them from ideas into actions and decisions. Rules are set in business applications, eliminating inefficiencies and allowing for scalable output with minimal labor.

If a customer fits into Category A, the company can best serve them by offering Actions B and C. If Employee Type W requests Resource X, Department Y requires Documentation Z. When Client Q shows interest in Service R…

The logic that guides your systems is never set in stone, but it does need a home. A business rules engine is the central location where these rules are stored, created, updated, and adjusted to meet changing business needs and regulations.

Keeping track of it all is crucial – and it can keep businesses focused on bigger and better things.

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