Pegasystems VP Authors a Practical Guide to Service-Oriented Enterprises

CAMBRIDGE, Mass., Oct. 18 — Service Oriented Enterprises, a book by noted Business Process Management (BPM) expert Dr. Setrag Khoshafian, Vice President BPM Technology, Pegasystems (Nasdaq: PEGA), provides a practical guide to making the right choices about service oriented enterprises.

"The reality of today's business is no longer one where change is an unusual phenomenon," commented Dr. Khoshafian. "Change is now the norm and the capacity for consumer-sensitive, fluid transition is vital to business survival. Service Oriented Enterprises explores how the fundamental dynamics of a business can be altered by building on the real-time capabilities of the Internet and the automation of business policies."

The book illustrates the relationship between enterprise performance management, business process management suites (BPMS) and SOA infrastructures, contrasting newer service-oriented methodologies with traditional and iterative approaches. It also discusses how organizations can combine the best features from virtual, extended and resilient enterprises to serve not just their customers, but also their trading partners, shareholders and employees.

"Setrag serves as one of the industry's foremost authorities," said Alan Trefler, CEO and Chairman, Pegasystems. "This book provides an excellent illustration of bridging business-focused platforms with infrastructure- focused tools. By bringing the concept of service orientation from the IT department to the boardroom, Service Oriented Enterprises provides a framework for narrowing the gap between IT and business to drive competitive advantage."

The author will be speaking on "Building Competitive Business Advantage in BPM — the Strategic Business Value Methodology" and "The Service Oriented Enterprise" at this week's PegaWORLD Thought Leadership conference in Boston. Dr. Khoshafian has more than 15 years of hands-on experience designing and implementing enterprise BPM systems. He is the lead author of eight books on a wide variety of technologies, and has taught graduate and undergraduate technology courses at various universities. He holds masters and doctoral degrees in computer science from the University of Wisconsin-Madison.

For more information on PegaWORLD, visit or Service Oriented Enterprises is now available for purchase on

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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