Pegasystems Signs New Partner Adqura to Extend Its CRM and Marketing Solutions

READING, UK – 6 November 2014 – Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise, today announced it has signed a partnership agreement with Adqura to take customer relationship management solutions into new markets and help existing and new clients in Europe deliver more value to their customers.

Adqura works with clients in a range of vertical markets, including telecommunications, financial services and leisure, enabling companies to translate their business vision into tangible customer experience goals and strategies. The partnership will enable Pega to leverage Adqura’s strong marketing consultancy and programme delivery experience to enhance the value proposition of Pega’s customer relationship management applications through Adqura’s strategy and management counsel as well as enhanced decision management expertise. Customers will benefit from a full end-to-end service delivery that drives substantial increases in revenue and customer retention.

In today’s digital world many organisations have well established marketing programmes but are constrained by siloed web, mobile, customer service and eCRM operations that result in inefficiency. The combined strengths of Pega and Adqura will enable customers to drive more personalisation and engage meaningfully and consistently with their customer base across all touchpoints. 

Kayvan Mahinfar, Company Officer at Adqura, commented, “We recognise Pega as the market leader within the customer decisioning space and are looking forward to working closely together to deliver world leading CRM and decisioning solutions to all of our customers. Our partnership with Pega will give our customers the ability to achieve their business objectives through the combination of our expertise and Pega’s flexible and powerful platform.”

John Barone, Vice President of Alliances at Pega added, “The ability to deliver successful projects to our customers is critical in our choice of partners and ultimately to our reputation and success. Adqura combines technical capability to successfully deliver a Pega project with the added benefit of strategic and industry kowledge to quickly and effectively add value to our customer engagements.”

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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