Pegasystems Receives 2008 CRM Excellence Award from Customer Interaction Solutions Magazine

CAMBRIDGE, Mass. –  April 22, 2008 – Pegasystems (NASDAQ: PEGA) announced today that Technology Marketing Corporation (TMC)’s Customer Interaction Solutions® magazine (www.cismag.com) has named Pegasystems’ Customer Process Manager™ as a recipient of a 2008 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, call center and teleservices industries since 1982.
"Customer Process Manager was designed to help companies directly capture and automate their customer-facing processes for greater business agility,” said Amy Bethke, director of product management at Pegasystems. “The solution continues to prove its value by helping many of the world’s largest organizations Build for Changeâ to achieve staggering results in productivity, customer retention and new business growth. Receiving the prestigious CRM Excellence Award for the third year in a row is additional affirmation of the value that we bring to our customers.”
Built on Pegasystems' award-winning SmartBPM® Suite, Customer Process Manager (CPM) delivers a rich framework of best-practice processes for multi-channel interaction management, case management and service automation that can be deployed as a departmental solution, an enterprise-wide service backbone, or part of a composite application. 
“Pegasystems has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.


The Ninth Annual CRM Excellence Award winners have been chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data: facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business.
The CRM Excellence Award winners for 2008 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at www.pega.com.

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