Pegasystems Receives 2007 CRM Excellence Award from Customer Interaction Solutions Magazine

CAMBRIDGE, Mass. — June 15, 2007 — Pegasystems, the leader in unified process and rules technology, today announced that Technology Marketing Corporation (TMC)'s Customer Interaction Solutions® magazine (www.cismag.com) has named Pegasystems Customer Process Manager (CPM) as a recipient of a 2007 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, call center and teleservices industries since 1982.

"Pegasystems is elated to have won such a prestigious award for two years in a row," said Jay Sherry, vice president, Marketing, Pegasystems. "Customer Process Manager continues to prove itself as a powerful, rules-based solution that truly strengthens the call center. Global organizations need to stay ahead of the competition, and Pegasystems provides them with a powerful tool to do that."

Built on Pegasystems' award-winning SmartBPM® suite, the CPM framework provides a strong combination of customer service capabilities that match customer and business intentions at the moment of interaction. This real-time customer response processing improves the customer experience and increases user productivity. The CPM framework provides "one-and-done" customer service automation and incorporates best-practice processes to meet the growing needs of today's service organizations.

"The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients. Pegasystems has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The Eighth Annual CRM Excellence Award winners have been chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner's product has made in a client's business.

The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Customer Interaction Solutions

Celebrating 25 years as the voice of the contact center, CRM and teleservices industries, Customer Interaction Solutions magazine continues leading the way with the most comprehensive editorial. Senior management decision makers, as well as customer interaction professionals rely upon Customer Interaction Solutions to keep them current in the most critical technologies and services for the contact center. In fact, 65,000 subscribers turn to Customer Interaction Solutions magazine with an additional 165,000 pass-along readers.

About TMC

Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY, IMS Magazine, and Unified Communications (launching summer 2007). TMCnet, TMC's Website, is the leading source of news and articles for the communications and technology industries. Ranked in the top 0.003 percent of sites in the world by alexa.com*, TMCnet serves nearly two million unique visitors each month, according to WebTrends. TMC is also the first publisher to test new products in its own onsite laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Communications Developer Conference, IMS Expo and Call Center 2.0 Conference. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)

For more information about TMC, visit www.tmcnet.com.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at www.pega.com.

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.

 

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