Pegasystems to Host Webinar on the ''Top Three Ways BPM Can Transform Customer Service''; Leading Research Analyst to Provide Market Insight

CAMBRIDGE, Mass., Aug. 2, 2005 — Pegasystems Inc. (Nasdaq: PEGA), the leading provider of smart business process management (BPM) software, today announced it will present a live Webcast on Wednesday, August 10, 2005 at 12:00 p.m. Pegasystems will discuss the critical role rules-driven Business Process Management (BPM) can play in helping organizations realize their customer service vision as they link business goals and service operations. The webinar will feature Gartner Research's Esteban Kolsky and is being hosted by

    WHO: Amy Bethke, Director of Product Management, Pegasystems Inc. Esteban Kolsky, Senior Research Analyst, Gartner Inc.

    WHAT: "Top Three Ways BPM Can Transform Customer Service" webinar. Learn how to best approach value-oriented customer retention, introduction of new products and services, and end-to-end process automation. Explore the merits of traditional approaches to addressing key service initiatives and discuss how organizations have used smart BPM to unify their business decisions and policies with their operations and systems.

    WHEN: Wednesday, August 10, 2005, 12:00 p.m.–1:00 p.m.

    WHERE: Log onto table/article/top-three-ways-bpm-can-transform-customer- service.html to register. (Due to the length of this URL, it may be necessary to copy and paste it into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.)

"In today's customer-oriented organizations, BPM is helping companies to close the execution gap between company objectives and business operations," said Amy Bethke, Director of Product Management for Pegasystems. "We're looking forward to presenting with Esteban Kolsky, a recognized authority in this space, to provide listeners with a first-hand look at how they can use rules-driven BPM to transform their customer service."

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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