Pegasystems To Host Growth Strategy Webinar with Suntrust Banks Inc – “Improving Online Account Opening and On-boarding to Drive Revenues and Increase Efficiency”

Cambridge, Mass. (June 2, 2008) – Process technology experts from Pegasystems, Inc. (NASDAQ: PEGA), a leading provider of BPM and business rules solutions to Global 500 customers, and SunTrust Banks, Inc., one of the nation’s largest and strongest financial holding companies, will present a Webinar and case study discussing how financial companies can achieve dramatic improvements in business growth in a slow economy, by optimizing their online applications to improve the account opening experience for their customers.

In the Webinar: “You had Me at Hello: Improving Online Account Opening and On-Boarding to Drive Revenues and Increase Efficiency,” Christian Caspersen, vice president and Business Process Lead at SunTrust, will join Willy Fox, director of Financial Solutions at Pegasystems, to discuss how financial organizations can get the most out the Internet as a strategic, low cost channel for new account openings and incremental sales.  

Caspersen and Fox will present a case study on the redesign of SunTrust’s online account opening application which has become one of the bank’s largest sources of new deposit accounts. After re-engineering this complex but critical business process and driving it to the Web, the length of account opening process has dropped from days to minutes, and there has been a four-fold increase in volume of online account openings.  Even more impressive, the account opening application was designed, developed and deployed into SunTrust’s Web Channel in eight months by leveraging Pegasystems’ Build for Change® SmartBPM technology.

Participants, including financial service marketing, customer service and IT managers, will learn:

  • How the impacts of improving the customer experience can translate into new business

  • How to streamline business processes by identifying and automating steps that are redundant, unnecessary, misplaced or simply manual

  • How to create a realistic road-map for achievable process improvement

  • Pitfalls you’re likely to see along the way and how to surmount them

  • How Pegasystems’ BPM technology provides the power and flexibility to drive SunTrust’s new account opening application

Christian Caspersen, vice president and Business Process Lead at SunTrust
Willy Fox, director of Financial Solutions at Pegasystems

11:00 AM – 12:00 PM EST on Wednesday, June 4, 2008

Register here

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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