Pegasystems CMO to Host Marketing Roundtables

Cambridge, Mass. – March 14, 2012 – Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and software for customer centricity, will be hosting CMO Club roundtable discussions in the Washington D.C. area and Philadelphia focused on how today’s organizations can architect and deliver superior customer experiences.  The discussion is based on a survey being conducted by Pegasystems and its market research partner, nFusion.

In the Web 2.0 world, customer experience is the key differentiator between leaders and laggards.  While the importance of delivering great experiences for customers is generally understood by most companies, executing well across all customer touch points is a challenge for most. Grant Johnson, Chief Marketing Officer of Pegasystems, will facilitate a discussion on this topic and explore:

  • The role of the CMO in designing and managing desired experiences across all customer touch points and organizational silos
  • How companies are addressing this critical issue and some worthy lessons learned 
  • How technology help deliver more predictable and profitable customer experiences

The Washington D.C. area event will take place on March 20, 2012 at Mon Ami Gabi, 7239 Woodmont Avenue, Bethesda, Maryland at 6:00PM EDT.  For more information or to register for this event, please visit the CMO Club event page.

The Philadelphia event will take place on March 21, 2012 at the Pyramid Club, 1735 Market Street, Philadelphia, Pennsylvania at 6:00PM EDT.  For more information or to register for this event, please visit the CMO Club event page


About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Joanna Richardson
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Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620