Pegasystems CMO to Host Marketing Roundtables

Cambridge, Mass. – March 14, 2012 – Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and software for customer centricity, will be hosting CMO Club roundtable discussions in the Washington D.C. area and Philadelphia focused on how today’s organizations can architect and deliver superior customer experiences.  The discussion is based on a survey being conducted by Pegasystems and its market research partner, nFusion.

In the Web 2.0 world, customer experience is the key differentiator between leaders and laggards.  While the importance of delivering great experiences for customers is generally understood by most companies, executing well across all customer touch points is a challenge for most. Grant Johnson, Chief Marketing Officer of Pegasystems, will facilitate a discussion on this topic and explore:

  • The role of the CMO in designing and managing desired experiences across all customer touch points and organizational silos
  • How companies are addressing this critical issue and some worthy lessons learned 
  • How technology help deliver more predictable and profitable customer experiences

The Washington D.C. area event will take place on March 20, 2012 at Mon Ami Gabi, 7239 Woodmont Avenue, Bethesda, Maryland at 6:00PM EDT.  For more information or to register for this event, please visit the CMO Club event page.

The Philadelphia event will take place on March 21, 2012 at the Pyramid Club, 1735 Market Street, Philadelphia, Pennsylvania at 6:00PM EDT.  For more information or to register for this event, please visit the CMO Club event page

 

About Pegasystems

Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega® Platform – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 30-year history, Pega has delivered award-winning capabilities in CRM and BPM, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results. For more information on Pegasystems (NASDAQ: PEGA) visit www.pega.com.

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.

 

Press Kit

 

Media Contacts

Lisa Pintchman Rogers
VP, Corporate Communications
Lisa.Pintchman@pega.com
+1 617-866-6022

North America:
Sean Audet
Director, Corporate Communications
Sean.Audet@pega.com
+1 617-528-5230

Ilena Ryan
Sr. Manager, Public Relations
Ilena.Ryan@pega.com
+1 617-866-6722

Europe:
Joanna Richardson
Director, Corporate Communications
Joanna.Richardson@pega.com
+44 (0) 118 9651 660

Jon Brigden
PR & Communications Manager
Jon.Brigden@pega.com
+44 (0) 118 9398 584

Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
U.S.A.
Phone +1 617-374-9600
Fax +1 617-374-9620