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Pegasystems appoints Harald Esch as Managing Director of DACH region and Vice President of Sales

MUNICH – November 14, 2017 Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement at the world’s leading enterprises, today announced it has appointed Harald Esch as the new Managing Director of DACH region and Vice President of Sales.

Mr. Esch, who took up the position on November 1 2017, is now responsible for Pegasystems’ sales in the German-language region (DACH). The focus of his new role is the management of sales and driving further growth of the company in Germany, Austria, and Switzerland.

Mr. Esch has more than 25 years’ experience as a business builder in the IT industry and is an experienced business leader in all market segments in the DACH region.

Before joining Pegasystems, he spent more than three years at Salesforce as the Area Vice President of Commercial Business in Germany, Austria, and Switzerland. This role required Mr. Esch to work with medium-sized businesses within the DACH markets to develop a profitable digital future.

“Pegasystems in an exciting company and I want to take an active role in shaping our success into the future. My aim is to better exploit the potential in the DACH region”, explains Mr. Esch. “Companies can use our technologies to drive targeted digitalization and continually fulfil their customers’ expectations and optimize the efficiency of their operational structure.

David Wells, Vice President & Managing Director, EMEA said, “Harald has an excellent and complementary skillset that will fit into the Pega business model perfectly. He’s a highly experienced and tenacious business leader who has worked in a number of very senior roles throughout the DACH market in large US technology companies.  Harald's deep knowledge of the technology industry and the DACH landscape mean that he’s perfectly placed to take the business to the next level of operation.”

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Lisa Pintchman
VP, Corporate Communications
[email protected]
+1 617-866-6022

North America

Sean Audet
Director, Corporate Communications
[email protected]
+1 617-528-5230

Ilena Ryan
Sr. Manager, Public Relations
[email protected]
+1 617-866-6722


Joanna Richardson
Director, Corporate Communications
[email protected]
+44 (0) 118 9651 660

Jon Brigden
PR & Communications Manager
[email protected]
+44 (0) 118 9398 584

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