Banks Can Realize Significant Sales Increases and Cost Reductions by Integrating Sales Automation, Onboarding Solutions and Customer Service, Survey Finds

Independent research sponsored by Pegasystems shows critical importance of delivering seamless treasury onboarding and servicing experiences to commercial customers

CAMBRIDGE, Mass. – October 29, 2012 – Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and a leading provider of Customer Relationship Management (CRM) solutions, today released the results of independent, third-party research which highlights the importance of delivering favorable first impressions and seamless onboarding experiences to commercial banking customers.  The survey, which shows that integrating onboarding and servicing with sales force automation drives significant efficiencies, comes before SIBOS 2012 where Pega will demonstrate its SFA and Treasury Onboarding capabilities in Stand 1C14.

The survey, conducted in October by TechValidate, an independent research organization that collected data on the power of integrating sales force automation tools with treasury onboarding from 3,170 commercial/wholesale banking executives, found:

  • More than one third of all respondents (34%) are manually re-keying data from sales into onboarding tools with 51% indicating only some information is auto-populated resulting in additional labor expense, slower speed to transacting, and data integrity issues (Source: TechValidate. TVID: 478-BD1-8AC).
  • Almost eight out of 10 respondents (78%) said their organizations would increase sales to existing clients by at least 20% if they had seamless integration between sales force automation, onboarding applications and customer service processes (Source: TechValidate. TVID: 5DE-250-CA2). 
  • Roughly half (47%) believe that the most significant shortcoming of their current sales force automation tools from other vendors is that they cannot view client data in real-time, nor can they initiate inquiries or customer requests from it (Source: TechValidate. TVID: 902-4F2-EA3).  

Pega technology, including its Pega Sales Force Automation solution, not only integrates the client relationship information, but also intelligently automates business-driven processes.  This improves both the sales and onboarding cycle.  Customer onboarding, which often leverages several disparate sources for manually entering customer data, can be time-consuming and error-prone.  With Pega, banks are becoming more customer-centric as they convert these complexities into competitive advantages.


Quotes & Commentary:

Ron Wellman, Industry Principal, Commercial Banking for Pegasystems

“In the past few years the industry has focused on outsourcing and automating processes like onboarding (with EBAM), customer service, or creating business agility with cloud-based sales tools.  Pega believes significant ROI is now possible by increasing focus on the client experience throughout the entire lifecycle, incorporating automation and self-service where relevant.  By integrating sales, onboarding, service, KYC/FATCA, case management, and payment exceptions, we give banks the ultimate client-centric solution to get ahead in this highly competitive environment.”


Supporting Resources:

For more information on Pega’s solutions for commercial banking, visit:  

To see more info on why Pega is a leader in Treasury Onboarding, visit:

For more information on how global organizations are leveraging Pega, visit:

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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