ADVISORY/Pegasystems, a Healthcare CRM Provider, Featured At Blue Cross Blue Shield Customer Contact Center Conference

WHO:Pegasystems (NASDAQ: PEGA), a leading software company that
provides rules-driven process automation technology and multi-channel
service and support solutions to enhance Customer Relationship
Management (CRM) strategies.

WHAT:Pegasystems will present "Tools for Surviving Your CRM
Strategy" and demonstrate the recently announced solution for
healthcare payors, PegaCRM Healthcare, at the Blue Cross Blue Shield
Customer Contact Center Conference. In addition, Pegasystems and
Hawaii Medical Services Association (HMSA) will conduct "Integrating
Your Web Member Service Portal With Your Member Service Contact

WHERE:Westin Westminster Hotel, Westminster, CO

WHEN:September 9-12, 2001

WHY:Customer-oriented businesses need CRM solutions that yield
intelligent, real-time, personalized interaction. Pegasystems helps
healthcare organizations make CRM work by introducing them to
rules-based process automation technology. Rules allow organizations
to adapt to changing business and marketplace needs, while process
automation helps optimize existing data systems to provide the depth
and capabilities needed to perform work and therefore maximize
customer care. Conference attendees will gain insight into how
Pegasystems helps businesses maximize customer satisfaction through an
analysis of how Hawaii Medical Services Association (HMSA) is
implementing PegaCRM Healthcare as a strategic part of their
e-Business and contact center initiatives.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Media Contacts

Lisa Pintchman Rogers
VP, Corporate Communications
[email protected]
+1 617-866-6022

North America:
Sean Audet
Director, Corporate Communications
[email protected]
+1 617-528-5230

Ilena Ryan
Sr. Manager, Public Relations
[email protected]
+1 617-866-6722

Joanna Richardson
Director, Corporate Communications
[email protected]
+44 (0) 118 9651 660

Jon Brigden
PR & Communications Manager
[email protected]
+44 (0) 118 9398 584

Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620