ADVISORY/Blue Cross & Blue Shield of Rhode Island Discusses Pegasystems at Gartner CRM and BCBSA Industry Forums

WHO:      Blue Cross & Blue Shield of Rhode Island executives will
          speak on its deployment of Pegasystems' (NASDAQ:PEGA) smart
          business process management (BPM) technology at two
          conferences in March: Gartner's CRM Summit and the Blue
          Cross Blue Shield Association (BCBSA) Customer Contact
          Center Conference.

WHAT:     "How To Achieve CRM in Five Months," by David Zink, CIO and
          senior vice president of Administration at BC&BSRI, for the
          Gartner CRM Summit.

          "Transforming Customer Service Operations," by Stephanie
          LeDoux, associate vice president of Customer and Provider
          Service at BC&BSRI, with Tom Congoran, vice president of
          Healthcare at Pegasystems, for the BCBSA Customer Contact
          Center Conference.

Forum:    Gartner CRM Summit
Date:     March 15-17
Location: Baltimore - Baltimore Marriott Waterfront Hotel

Forum:    BCBSA Customer Contact Center Conference
Date:     March 21-24
Location: Atlanta - Renaissance Waverly Hotel

WHY:      BC&BSRI's recent deployment of its Pegasystems contact
          center solution is a case study on how to research,
          install and deploy a major software project in five short
          months at less than $5 million. Learn more about the
          importance of governance from the insurer that completely
          revamped its customer service center through a combination
          of executive support, stakeholder buy-in and rigorous
          analysis of its vendor and consultant. These presentations
          will discuss the process and its results.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Phone +1 617-374-9600
Fax +1 617-374-9620