Date for the Pulse Report

Series Overview

This end‑to‑end series brings strategy, value articulation, and execution together to help you:

- Lead stronger, outcome‑focused customer conversations
- Clearly articulate Pega’s differentiation in 1:1 Customer Engagement
- Turn early discovery into qualified pipeline and expanded deal scope
- Accelerate time to value using proven frameworks and delivery approaches

Each session builds on the last and is designed to be immediately applicable in live accounts. The series is ideal for partner sellers, account managers, technology consultants, and Pega practice leaders who want to elevate customer conversations, shorten sales cycles, and drive more predictable revenue growth.

Session 1 - May 19, 2026

How to Drive More Pipeline Using Our Use Case and Value Framework

Drive stronger, outcome‑focused customer conversations that sharpen value positioning early in the sales cycle and turn interest into qualified, actionable opportunities. 

The session will cover: 

• How to identify and prioritize the most impactful use cases  
• Connect customer challenges to clear, measurable business outcomes  
• Build a value narrative that resonates with decision makers  

You will leave with:  

• Practical guidance you can apply immediately  
• Repeatable talk tracks for active accounts  
• A proven approach to increase deal velocity, improve qualification, and grow pipeline  

Session 2 - May 26, 2026

High‑Fidelity Customer Engagement Blueprint – The Art of the Possible

This session helps partners lead stronger discovery, link customer priorities to impactful 1:1 engagement strategies, and confidently deliver a value‑driven story that resonates with customers.  

  The session will cover: 

• Using the 1:1 Customer Engagement Blueprint in live customer discussions  
• How to structure discovery to uncover priorities that matter most  
• How to clearly articulate what makes Pega different and why it matters  
• How to connect strategy, execution, and outcomes in a compelling narrative  

You will leave with:  

•  A repeatable approach you can use immediately in active deals  
•  Practical guidance to elevate the quality of your customer conversations  
•  Greater confidence driving impact and momentum across opportunities  

Session 3 - June 2, 2026

Customer Engagement Test Drive to Fast‑Track Implementation (MLP 1/2/3)

Learn how Pega’s Customer Engagement Test Drive and Customer Engagement Minimum Lovable Products (MLPs work together to accelerate delivery, reduce risk, and speed value realization for your clients.  

The session will cover: 

• How to give customers a hands‑on experience early  
• Quickly validate business vision and priorities  
• Align stakeholders and build confidence before full implementation  
• Set the foundation for faster buying decisions and smoother delivery  
• Focus on a clear, prioritized initial scope  
• Deliver a working set of Next Best Action outcomes  
• Activate value across selected customer engagement channels  

You will leave with:  

• A clear and repeatable path from first conversation to production value  
• A process that helps shorten sales cycles and reduce deal risk  
• Clarity on how to drive faster and more predictable revenue growth  

Session 4 - June 9, 2026

Agentic Marketing Operations – The Art of the Possible

Join this webinar to explore how Agentic Marketing Operations are reshaping the way marketing teams design and deliver customer engagement. This session focuses on telling the product story and illustrating how agent‑driven capabilities work together to simplify and accelerate marketing execution.  

The session will cover: 

• How Agentic Marketing Operations fit into a modern Customer Engagement strategy  
• How agent‑driven capabilities orchestrate planning, execution, and optimization  
• How to position Agentic Marketing Operations in early customer and partner conversations  

You will leave with: 

• A clear story of how Agentic Marketing Operations work in practice  
• Talking points to introduce agent‑driven marketing to customers and partners  
• A strong foundation to tee up deeper operational and value discussions  

Session 5 - June 16, 2026

Agentic Marketing Operations – Operating Model and Value Proposition

Join this webinar to go deeper into the operating model and business value behind Agentic Marketing Operations. This session focuses on governance, roles, and measurable outcomes, showing how agent‑driven marketing transforms speed, efficiency, and impact.  

The session will cover: 

• The operating model for Agentic Marketing Operations, including roles, responsibilities, and governance  
• How automation and human decision points work together, including approvals and oversight  
• How organizations reduce campaign creation timelines from weeks to days  
• How faster execution improves time to market, retention, and overall marketing effectiveness  

You will leave with: 

• A clear operating model to explain who does what in an agent‑driven marketing world  
• Concrete value stories tied to speed, cost reduction, and productivity  
• Strong proof points to support value‑based conversations with customers and partners