Are you talking at your customers instead of to them? Customers are bombarded with conversations from the same brands through multiple channels with the same message which doesn’t seem like the best use of time. Customers tend to agree and often end the conversation with brands instead of engaging further.
In this webinar, we will cover off on these five key principles:
- Connecting your customer experiences
- Implementing a central authority across all channels
- Integrating analytics
- Outfitting strategy to situations
- Thinking about the next-best-action
Andrew LeClair is the Product Marketing Manager for the Decision Sciences division at Pegasystems, accelerating Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Andrew was the lead Marketing Investment Benchmark Analyst in IDC’s CMO Advisory Service and previously was the Manager of Commercial Programs at Wyman-Gordon.
Matthew Nolan is the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Product Director for Analytics & Data Services at Blackbaud, Inc.