The Five Principles of an Always-On Customer Experience

The average marketing campaign generates a 1% response rate, which means you’re annoying 99% of your customers. Why? You’re still using segments and campaigns to push your products. In today’s world, that just doesn’t cut it.

Your customer knows more about your brand than you do: they research competitors, interact on their own terms, flow across channels, and take unpredictable paths to a fluid destination. They give tiny windows of opportunity to capture their attention – and if you miss them, they’re gone forever.

To win, you need to transform how you engage customers – moving from pushing products to having connected conversations – adapting experiences in real time and optimizing paths to purchase.

Hear from Pega’s CX experts for The Five Principles of an Always-On Customer Experience to learn how disruptive companies are raising the bar with a real-time approach to optimize every interaction.


  • Product Area: Marketing
  • Topic: Artificial Intelligence
  • Topic: Marketing Automation
  • Topic: Customer Experience
  • Challenge: 1-to-1 Marketing

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