Philips' Journey Towards Digital Transformation

Making the transition to an as-a-service business model isn't easy. It requires creating long-term value while continuing to provide consistent, customer-centric experiences. Organizations that harness an iterative approach to digital innovation have the opportunity to get a leg up on their competitors.

In a fireside conversation hosted by digital transformation experts Martin Mocker and Leslie Owens of MIT Sloan Center for Information Systems Research (MIT CISR), Conrad Smits shares Philips' digital transformation journey. As the EVP & Head of Global Services and Solutions, Conrad is positioned at the forefront of this exciting journey and can shed light on how enterprises are able to redesign themselves to deliver on new value propositions that matter most to their customers.