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PegaWorld iNspire 2024: How To: Measuring (and Improving) The Value of Your Next Best Action Program (Presentation)

Presentation

PegaWorld iNspire 2024: How To: Measuring (and Improving) The Value of Your Next Best Action Program (Presentation)

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An AI-driven customer engagement program, powered by Pega Customer Decision Hub™, can generate a ton of value. But how can you measure performance and enable continuous improvement? How do you know which actions and treatments are performing well? What insights can you use to optimize your program? Join us as we discuss client use cases and new features of Customer Decision Hub that support a crucial, yet often neglected aspect of business operations: review and optimization.


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Product Area: Customer Decision Hub Topic: Customer Engagement Topic: Marketing Topic: PegaWorld

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