PegaWorld iNspire 2024: Capgemini and Wind Tre: Next Best Action Implementation and Adoption (Presentation)

To achieve the desired marketing results, businesses must employ digital marketing and communication services. The technology choice and adoption is challenging, however the final result is worth the effort. The need to gain constructive dialogue with customers, with immediate, flexible response and the necessity to measure investments and results, the classical marketing approach has changed, Wind Tre were able to continue to improve substantially with their transformative approach.