PegaWorld | 32:28
PegaWorld 2026: BT Business: Elevating Customer Engagement with AI and Pega Customer Decision Hub
See how BT Business embedded AI-driven decisioning into every interaction using Pega's Real-Time Decision Engine. By delivering personalized next best actions across channels, BT unlocked £ 95M+ in value while driving relevance and revenue. Learn how they scaled Customer Decision Hub for smarter engagement – and why this is just the beginning.
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