PegaWorld | 32:28
PegaWorld 2026: BT Business: Elevating Customer Engagement with AI and Pega Customer Decision Hub
See how BT Business embedded AI-driven decisioning into every interaction using Pega's Real-Time Decision Engine. By delivering personalized next best actions across channels, BT drove 2X conversion rates on targeted mobile upsell campaigns, all while driving relevance and revenue. Learn how they scaled Customer Decision Hub for smarter engagement – and why this is just the beginning.
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