PegaWorld 2025: Telenet Boosts Brand Loyalty with AI-powered Ethical Marketing

Discover how Telenet put the smile back into customer loyalty, even in a saturated market, with innovative ethical marketing. "Check and Smile" powered by Pega Customer Decision Hub AI is their innovative, proactive approach that recommends customers optimize subscriptions using NBAs. Now customers no longer pay for services they don't use. While this might lower short-term value, it has rocketed customer loyalty and renewals, creating true long-term growth.