PegaWorld 2025: Moments That Matter: How enGen is Changing Healthcare Through Personalization, Automation, and AI (Presentation)

Amazon. Netflix. Spotify. We’re all used to highly curated products and consumer experiences. These days we even expect it. But why should we settle for less when it comes to healthcare? To bring that same sense of personalization to healthcare, Highmark Health's enGen subsidiary has built an engagement platform called meHub. With over 25 automated learning models, meHub is an omni-channel engine that reaches patients with the right message at the right moment in their health journey. Payers and providers can now deliver the healthcare experiences people expect.