PegaWorld 2025 Kerim Akgonul keynote: Operation Autonomous: The Name's Infinity, Pega Infinity

All right. Good morning everyone. My name is Kerim Akgonul and I am responsible for products here at Pegasystems. And it is great to be back in Las Vegas for PegaWorld. Actually, it was just about a year ago today that we launched Pega Blueprint right here on this stage to revolutionize how organizations deliver workflow applications. And as soon as we released Blueprint, it just took off like nothing else we've ever released into the market before. Every day we see hundreds of organizations, thousands of users leveraging Blueprint to push the boundaries of how AI and workflows can come together. And since you all know, during these last 12 months, the world of technology has been really quiet. It's been really relaxed. Not a lot going on. Technology seems static. The world order unchanged. News organizations can't find anything to write about. So quiet. Who are we kidding? It's been complete chaos out there. Every day, everywhere. Everything is changing all the time. There's so much fear and excitement. There's so much uncertainty and opportunity everywhere we look. So we decided to cut through all this chaos. We're going to focus on making Blueprint even more powerful than ever before, while maintaining its really easy to use experience. Now, for those of you who don't know, Blueprint is a SaaS solution available on Pega.com that uses AI agents to drive transformation. You all know the solutions like ChatGPT and Copilot are generic large language models. Blueprint is a fit for purpose solution to be able to drive new application design and development and push digital transformation.

And since we released it, we had an incredible opportunity to engage with so many incredible organizations across the globe, and I'm really excited to have one of those organizations with us here today. So please help me welcome Ben Cuthbert from Vodafone on stage. Well, Ben, welcome to Las Vegas. Thanks, Kerim. It's great to be here. And hi, everyone. So, Ben, can you start with telling us a little bit about Vodafone and as well as what you do there? Sure. So Vodafone is a global telecommunications leader in Europe and Africa. We provide fixed and mobile services to over 340 million customers and across 15 countries. So 340 million customers using your services every day. I'm guessing you guys are working on some new exciting capabilities all the time. That's right, Kerim. Never a dull moment of Vodafone. We're pioneering satellite enabled connectivity with our partner, AST SpaceMobile. Looking to take coverage further than ever before. We recently did the world's first video call using just a standard mobile phone and a commercial satellite. So that's pretty cool. That means more people around the globe can actually connect with each other. That's right. Well, and that's our purpose to connect everyone. We aim to build an inclusive, sustainable and trusted digital society where individuals and businesses can thrive. As for me, I help empower our people and provide a center of excellence which is delivering global solutions, supercharging our processes, leveraging Pega Platform and Ben, we are very, very happy to be a part of that journey and part of those initiatives that you're driving.

So I was hoping that you could share with us how those Blueprints come into the picture in that story? Sure. Blueprint has been a game changer for us. The fact that anyone can use it anywhere and in real time. But as with any great idea, executive buy-in is critical for success. And at Vodafone, not only are executives bought in, we have one of their commitments on video. Let's check it out. Let's check it out. How are businesses transforming in the AI era? I recently met with Simon Norton, head of the European Division of Digital Networks and OSS at Vodafone, for his insights. What is very clear to me with the kind of evolution revolution in the AI space is that we're going to need to pivot very, very rapidly to a new way of thinking. We need to be smarter and more creative around how we approach our processes, how we approach all of those key aspects across our network life cycle. That obviously comes with its complexity. We have to overcome the legacy challenge. It's not possible to automate everything within our network today. And so we need to make sure that we're evolving, that we're simplifying when we're making the right investments to do this. What about market drivers? For me, Autonomous networks is all about really linking that principle of hyper scaling the use of AI automation technologies to be able to deliver strategic goals for the business, but also deliver the best customer experience. Blueprint was not something that was on my radar. It's something that Ben and the team brought towards us and said, look, we're going to start experimenting with this, which is great. We want that kind of organic innovation happening across the organization.

The main goal of this solution is to take all of that goodness from the data and insights and the AI, which is telling us where we need to focus, and then is helping to hone that by building the work stack, prioritizing for our optimizers where they need to go and make interventions on our network. Blueprint has really, really helped us completely reimagine the way that not only do we look at requirements analysis, but the way that we engage the customer throughout that process. Instead of now taking 2 to 3 months, they can map existing processes, generate the to-be, come up with a backlog of requirements, and, crucially, get working product into the hands of the users within that 48 hour period. So for us, certainly when it comes to the type of areas where we deploy the Pega capability, it's nothing short of revolutionary. You know, since you've been working with Blueprint on one of your major projects, there's been 30% less rework and 10% efficiency gains. Those stats are real. They're validated. They've been presented widely across the business. And I actually think we can go further by bringing forward working software users getting their hands on it. We're able to build a better minimum viable product from the get go, therefore minimizing change requests to be able to do the basic function it was designed for, and instead using that time and effort to add features and innovate. That's what I really like. We're very, very keen to build once and deploy to many across our markets because it enables us to be more standardized, more consistent. Everything that our joint Pega team and the partners that work alongside us have touched in the last three years has literally turned to gold. It's generating huge return on investment for every single application or workflow that we build on top of the solutions, and we're very thankful for Pega for helping us with that journey.

Yeah, and it sounds like you definitely have executive buy-in where he's talking about everything you're doing, your team is doing with Blueprint turns to gold. That's great. And it seems like in your world, Ben, Simon says, build an app. And I say, yes. And Simon says, Ben, you need to drive legacy transformation. And I say, we can do that with Blueprint. And touch your shoulder. Almost got you. All right. So let's dig into a little bit more. In this video, Simon talks about you and your team started experimenting with Blueprint. Can you tell us a little bit about that journey? Sure. Well, first of all, we got hands on in a Catalyst session. We allowed our customers to get hands on and we understood the limitations of the product. Then we set about transforming the way we do ideation. We created RUDI events, which is for Rapid Understanding, Design and Innovation. This cuts out months of requirements time and allows our customers to get hands on. Then we boosted our Citizen Developer program, which is done through Pega's app factory. We add in Blueprint to the front of this. It allows individuals to create something tangible before they've even had to create a rule. And also for our larger and more complex deliveries, there's still no Sprint without a print. This allows our customers to get advanced previews on what they may receive, but also allows us to clarify understanding with our delivery teams, removing some of the iterations and cycles and shortening the whole process. And I just want to clarify, when you say "no Sprint without a print" you're talking about without a Blueprint. You got it, Kerim. That's fantastic.

So it sounds like you guys sat back and thought through how you go about ideating and setting out your vision, what your methodology is to build new applications, new solutions, driving the transformation. Did you get a chance to actually put these new methodologies to work in real life use cases? Yeah, absolutely. We did. We recently radically improved our radio optimization process. We did one RUDI event, two iteration meetings and managed to do delivery within seven weeks of effort. Seven weeks of effort. Well, congrats. That's pretty good. But that wasn't going far enough, Kerim. So we had to look at our budget movement process. We went from ideation to delivered in less than 40 hours worth of effort. I'm sorry. Did you say 40 hours? That's right, Kerim. Blueprint helps enable our culture. It allows people to experiment with their ideas, to learn fast from them and then create the future. Well, we like that. We like that 40 hour story being able to go from that Blueprint directly live. So, you know, when we heard Simon talk about less rework and driving efficiency, clearly, you've been driving that doubling productivity initiative and you've been successful with those outcomes. Yeah, absolutely. Blueprint helps us save time and drives efficiency. It definitely allows us to ideate collaboratively. And these aren't just pictures or slides we're creating. We can get an app up and running immediately. Blueprint is truly helping with our legacy transformation. So that's great and we love the partnership with you. So Ben, what does the future look like? I'm guessing that you have a lot of things to do.

Absolutely. So we started looking at legacy documents and systems of information in a whole new way. Now it is food for Blueprint. We're really excited to ingest this to Blueprint, add some of our ambitions and get a completely reimagined solution. Also, we want to drive up our levels of autonomous processing, getting Blueprint to help us identify how we can apply the automation and intelligence to our existing business processes. And we're going to dive deeper into this in our breakout later. So it'd be great to see people there. And you have a great breakout coming. Look, Ben, we've been really, really thankful for your teams and your partnership with you pushing Blueprint forward. We love this story of autonomous operations. And thank you so much for coming here to share your story with our audience today. Thanks, Kerim. It's great to be here. Watch out. Thanks so much. All right. So I love that story for Ben that they went from a Blueprint to a finished app live in under 40 hours. And for those of you who are interested, "no Sprint without a Blueprint" would be a great tattoo to get here in Vegas. Just an idea. Especially for my team over there. But I realize that we're not all out there just building brand new applications all the time. So many of you are out there executing on some very ambitious legacy transformation initiatives. So we set out to make that legacy transformation journey as easy as A, B, C, as simple as 1, 2, 3, as easy as Do, Re, Mi, ABC. All right. There'll be no more singing. Maybe a little bit. But I do want to cover with you all the specifics of the ABCs of legacy transformation with Blueprint. So when you come out of this, you're going to remember these ABCs. A talks about your application assets. You all have hundreds, if not thousands of old legacy applications throughout your organization. And you have a lot of assets with those applications. You have user manuals, you have training manuals, you have log files, you have system requirements.

You have screenshots. So what you do is you collect all those application assets and move to step B, you import all of them into Blueprint and the AI agents that backup Blueprint are just going to go through all of that content, analyze all of those assets and give you a recommendation for layout of a Blueprint that allows you to capture all the functionality and the logic in those applications from those assets, and give you opportunity to actually design the future state of those solutions. Once you spend some real time on Blueprint, getting agreement on this is what you want to build, then you move to step C. You push it through a cloud deployment. You now have in Pega Infinity the outline of your application, the foundation layers of your design actually constructed using the best practices. You can start using it, you can start running it and you can start putting your differentiating capabilities in there. And this is one of our major areas of focus. And I think just seeing this live would be a much easier way to understand what the capabilities are. So if you don't mind, I'm going to give you a quick demo, but we need a very critical piece of equipment to do that. Here it is. I found it. All right. My laptop is on there. Let's check it out. So here we're in the Blueprint dashboard. And what I'm going to do, a lot of you are familiar with this. I'm going to start a new Blueprint. But I'm going to use a new capability to upload supporting assets. And what you'll see in this new screen is a set of new capabilities that are coming with Blueprint to be able to make that legacy transformation journey easier.

Here you can now upload requirements documents. If you have legacy application media and this is screenshots or a video of somebody using that older application, you can take schemas and integration declarations. You can take your process diagrams. You can take your logs or user manuals. You can even take the output of system analysis tools to code analysis tools. And you see this from some amazing organizations, and we've been partnering with lots of technology organizations to be able to insert all of these analysis outputs into Blueprint to be able to design. And I have two of these things. So I have a legacy application. It's a COBOL application. And I'm going to actually show you a quick video, very short of somebody walking through this, through this application, some of you might remember these types of solutions. And let's see this narration. I can enter the account number for the account I want to update. All the fields show up and are editable including credit limit, current balance, Fico score, and others. I can choose any field to change. So I will change the credit limit and hit enter. If I press F5, I will save the changes I made back to the database. I can go to the account view screen and verify that the credit limit was changed. I see that it was updated to the new value and worked properly. So we'll let that going. The good news is you don't have to watch the whole thing. You don't have to listen to the whole thing.

This is just a quick video of someone sitting in front of a 3270 COBOL application and going through the motions, going through the actions of taking basically all the operations of the application in place and narrating it, explaining what they're doing. So this is going to be one of the assets that we're going to import into our Blueprint. And the second one is the result of one of our partnerships with Amazon, which is the output of the AWS transform solution that looks at the thousands of lines of code of the COBOL application that we just reviewed and gives us an analysis of what's in there. It just knows and gives us a full view of all the logic, all the processing, all the data structures, all the integration points, everything in there. And we're not going to read all of this either. But what we're going to do is we're going to pop in here, and I'm going to take that video and I'm going to pop in here, I'm going to take that AWS transform, and I am going to click on this button, and I'm going to let Blueprint start doing the analysis of all of that content. And the agents are going to ask a series of specific questions to those assets to understand what's in there, to basically get to a summary of a summary and overall give us a recommendation for a layout of a Blueprint. So now our agents basically realize that this is a banking application in retail banking operations. They figured out that this was a credit card management, I think... I don't know, some of you used COBOL applications before, what was happening on those screens where somebody was updating account specific profile definitions and making changes to the system. And what Blueprint will do is, as part of its analysis, it will figure out all the elements that are going to be central to this next modernized version of this application.

So it comes back and it says: we have four workflows around credit limit adjustment, around profile maintenance, some transaction updates and billing updates. And as you all very well know, it's going to give us an end to end process recommendation of how that can be modernized in Pega. So this is the moment we sit down and review what Blueprint has recommended to us and make sure that it's right, not because of the way it used to be, but because we want to define what we want it to be in the future. We want to be able to use business rules. We want to be able to use integration. We want to be able to use automation. We want to be able to use statistical AI calls. We want to be able to do AI agents. We want to be able to do robotic processing. We want to do everything we can to drive an autonomous operation directly into this workflow. And this is where we start that journey. Another thing that it does is, of course, it pulls out the case data model, all those pretty colored fields that we saw in the in the 3270 application. It read through all those fields and pulled those definitions directly into the Blueprint. And it also realized what are some data elements that this process needs from different system of records. So whether those are data objects where Pega is a system of record or whether they are data objects with a third party system of record, you will figure it out and it will also give you an ERD diagram to explain to you how this process is going to work across all those data sources. Now let's keep going.

As I mentioned before, it's going to suggest all the integration points of this, and it's going to recommend to you who are the personas that are going to participate in this application. Who's going to use it? It suggests, of course, there's going to be a customer that wants to make some changes to their account. There's going to be a virtual agent that's going to help with those updates. There might be an administrator, there might be a contact center agent, there might be an account manager. And Blueprint gives us the recommendations. And of course, we can make the necessary changes in here. Now, one of the most powerful capabilities of Blueprint, when you do all of this analysis and you're talking about moving forward, and you want to make sure you have buy-in for different sponsors, supporters of this organization. You can actually preview what this application is going to look like, how it's going to work before you do any development. And there's this button right here. I click on it and it says Preview my app. And on the left side you see all the different channels that are critical to that Center-out vision that Alan shared with us earlier on. And this gives us an opportunity to look through this experience and understand if this is going to be the right way to drive this process. I can actually run a simulation of this process directly in place. I can look at various different case types across all my workflows. I can look at a simulated list of all the data across all the different connectivity points that we saw earlier on. I can look at a variety of reports that might be significant for this application.

I can have a full on dashboard that gives me visibility about how the work is getting processed. And I haven't really done anything yet. Right. I haven't really done any development. And of course, it's super cool to be able to see what this will look like on a mobile experience. Or if you have a collection of Salesforce users that need to be able to interact with these processes, Pega and Blueprint will show that to you, can actually embed these processes using Lightning native front-end for those users and directly plugged it in. You can plug this into the contact center agents experience so that if the customer calls in and says "hey, what's my credit line?" It says 20,000, whatever, you get that experience directly in there. You can expose this directly to the customers as a self-service form. But in this age, that's not what you're going to do. You're going to move to a conversational agent, and you're going to actually provide a conversational experience using those AI agents for Pega. So here we are on the right side of the screen, a conversational agent running in the background, analyzing our workflows and starting a conversation. It says "how can I help you?" and you know, my team has been working a lot on these capabilities lately, so I'm going to take them out for a big dinner tomorrow night. It's going to cost a lot of money. So I want to make sure I have enough credit. So what is my credit limit? Here we go. So I'll ask this to Blueprint. Oh, my credit limit is $20,000. Even in Vegas, that's plenty enough. But wait. What? I'm not here. What is my account balance? Let's see. That's going to be a factor as well. Maybe take out! Look, I know. I think at this point. This is the moment that the customer says. You know what? I want to talk to someone. I'm going to make a phone call. So we're actually going to call into this.

And one thing I want to show you before I do this, I'm going to click on this button which says peek behind this interaction. And this is going to show us how the AI agents in the background are working and operating for us. So I'm going to click on this button. I'm going to find my phone. There it is. All right. And if this comes back all right I'm going to make a phone call into this number and we'll all get to hear it together. Please enter your six digit Blueprint voice preview code. One moment while we connect you to your Blueprint voice preview. Welcome to Uplus Bank Blueprint. How can I help you? I was planning to take my team out for a big dinner tomorrow night here in Vegas, and I think it's going to cost something like $7,000. Is there going to be a problem if I charge this on my credit card? Let me check the available credit on your card to ensure there won't be any issues with the $7,000 charge. May I have your credit card number, please? Yeah, it's 3456. Just to follow up on your question about charging $7,000 for a dinner in Vegas, your current available credit is $2,000. This means you might face an issue with a $7,000 charge. Would you like me to help you with a credit limit increase? Or is there anything else I can assist you with? Uh, yeah. Why don't we go ahead with a credit line increase? Sure.

I can help with that. How much would you like to increase your credit line by? And when would you like the new limit to take effect? Let's take the credit limit all the way up to $30,000. We'll proceed with increasing your credit limit to $30,000. Would you like this new limit to take effect immediately, or do you have a specific date in mind? Today, please. The credit limit on your card has been successfully increased to $30,000, effective immediately. Enjoy your dinner in Vegas and if you need any further assistance, feel free to ask. I was wondering if you could give me a quick summary of what you just did for me. Sure. I've increased your credit limit to $30,000. Effective today so you can comfortably cover your planned expense. If there's anything else you need, just let me know. Can you give me that summary of what you just did for me, but this time in Italian? Let's see if she speaks Turkish. Oh, no, I cut her off. Sorry about that. So essentially what you just saw here in this last couple of seconds, if I may just go back to my slides real quick. Oh, okay. I'll take it. So what we just saw is, you know, with the ABCs, we actually took a legacy COBOL 3270 application screen recording from 1982. And we converted this into a modern, AI driven, cloud native solution in real time. We literally just went from COBOL to a conversational agent in no time. And this was no lift and shift process. Our AI agents actually helped reimagine the process to define what they should look like in an autonomous world, making operations much more efficient and providing better service to our customers. But how do we engage with our customers? How do we capture our marketing strategy? And guess what? We have a Blueprint for that one as well.

And to showcase that Blueprint, I invited my friend in Nikola all the way from Melbourne, Australia to show us the solution. So please help me welcome Nikola Pitman on stage. - Hi, Nikola. - Hey Kerim, it is a pleasure to be here and I'm really excited to tell you all about our customer engagement Blueprint and how we're using statistical and generative AI to make it so easy for marketers to create these 1 to 1 experiences. And Nikola, this crowd loves seeing real live demos so we can skip all the slides and go straight to a live demo. Alrighty, let's crack on. Let's crack on. Whatever that means. So here Kerim, we have our Customer Engagement Blueprint Dashboard. And for those of you that have used the workflow Blueprint, it is the same seamless experience. So when we go to create our Blueprint, we need to provide a little bit of information. We need to provide that organization that we're making the Blueprint for, but also the intent that we have from the Blueprint. Where our engagement Blueprint is a little bit different, however, is that we're actually going to give that company's website and we're going to put our Blueprint agents to work to help us build out our engagement strategy. And since we are here at the MGM resorts and enjoying all these facilities, we decided that it would be best to point the Customer Engagement Blueprint to the MGM resorts website and see what happens. That's it. Before we do that though, let's take a quick look. So I know all of us. We've walked through the corridors, we've seen Cirque du Soleil, we've been in the bars and restaurants. But what we're really seeing on the website here is that they have a lot more to offer. So we can see there's a lot going on.

But if we just jump back into the Blueprint itself, let's start to build that out. So we'll pick up MGM here, we can see the website and we're going to select here Enhanced guest experience and satisfaction. So as we kick off the Blueprint, like I said, we're putting our agents to work. So right now with that website, they're out there interrogating the content of the website and helping us really define the boundaries of the engagement based on the objective that we just set. So what we'll see in just a moment is exactly that. There we go. Cool. So we can see here the products that they've got these dining experiences, pools and cabana. We then move into those outcomes that you would typically have in any type of campaign, and also the channels that we'd recommend communicating on. And this is super cool. That whole interrogation of the website to understand the marketing approach of the organization and many other aspects we'll see. But just like the workflow Blueprint, the Customer Engagement Blueprint just makes suggestions and allows the marketer to make the decision on which products that they're going to focus on, which channels that they're going to engage. What are some of the strategies to be able to capture their vision in the session here. And all of it served up. So I have the ability to go in and edit and make any changes that I would like to.

As we move forward with our Blueprint, however, we get into the particular personas that we have. So these personas, these are the different characteristics of individuals that we want to be marketing to. So when we think about MGM, it's fair to say that we would have somebody like our culinary adventurer Alex, or our entertainment enthusiast Jess as a persona for us to reach out to. And this is very similar to the concepts in the workflow, but this is basically trying to figure out what are the personas that we reach out to that MGM will speak to and basically package and offer different products and services. And again, marketers can make any decision they want and alter it, but this gets them 85 to 90% there immediately. Yeah. That's it. And this next screen of Blueprint is my absolute favorite. So as I said, we've really put our agents to work getting all of the information about the brand itself. What you're seeing on screen here on the left hand side is the unique characteristics of the brand voice that we've been able to pick up from the way in which they present themselves online. And it's super cool. It just read all the pages across websites, and it basically now tells us how do they talk to their customers? How do they sound? And you look at these attributes, they make it sound exciting and we can clearly see it and the agents figured it out. And what's, that thing on the right side? I think it's a taco. I'm not sure though. It's not a taco. A bit on the right hand side here. Now that we know who we're talking to with the personas and how we want to talk to them with the brand voice.

As a marketer, I now have an ability really to be able to interact with that collateral. So we have our culinary adventurer, Alex, and the persuasion principle around authority. But if I were to change that to - let's go with our Family Seeker Experience Mark, and Scarcity, we can see here in real time how that experience changes. Through the imagery here, Mark can really see himself at that table. And this has moved from just a dining experience to an exclusive offer that Mark can engage with. And the marketer on this page confirms the brand voice attributes, confirms the personas, defines how we will reach out to those personas with various different actions across all different persuasion principles and validates the approach. And then we'll move next. Yeah. So next up we then get to experience that single interaction across the multiple channels. So we would have seen when we specified the boundaries of the Blueprint we had Call, we had Chat. We also had some website imagery on there too. So again the marketers, they have the ability to see all of this before ever bringing it into your CDH implementation. Right. So this strategy that the marketer is putting together is going to apply, whether it's on the inbound channels or on the outbound campaign channels, it's going to apply across the board and leverage the capabilities of our products based on the specifications that are captured here. That's it. And as we move from looking at that single experience across the channels, we now move into the complete comprehensive library of experiences. So we are talking about hundreds of offers and images across every single one of those channels, ready again for that marketer to interact with and be able to pull into their CDH implementation. So essentially, since Nikola came on stage a couple of minutes ago, we interrogated the website.

We looked at everything that they have on the website. We understood the brand voice, we understood the products, we understood the actions and the offers. We understood the personas, we understood the channels, the persuasion principles. And we created a library of all of these actions. I think every single colorful dot that you see here is a representation of an action for a product on a specific channel to be able to deliver to an end customer. That's it. And I think if we were to do this without having Blueprint, it would be pretty... - painless yes, quick, cheap, easy. So what would it take to actually create this entire library for a marketing strategy? To get to this point, realistically, we're speaking about months and months and months of meetings, pulling people together, engaging with external agencies, really trying to corral everyone. But with our Customer Engagement Blueprint, we start with something on paper that we can give that 10% to make it perfect. And I'm assuming all those marketing agency interactions are quite costly as well. Cheap. Absolutely. So what do we have at the bottom here? Yeah, this is our simulation. So just like we saw Kerim on the phone engaging with our workflow Blueprint in our Customer Engagement Blueprint, we have that ability to be able to understand the decision making from that whole library down to the next best action. So when we first start off, we again have that whole library there, but we apply first our business rules. This is a hard and fast logic to be able to get down to our statistical AI.

So we apply our eligibility, applicability, suitability and the constraints to get to those remaining offers, where we enable the statistical AI to be able to determine the propensity or that likelihood of somebody clicking in and engaging with an offer. Right. So the way I understand it is, with the use of Blueprint, the marketer creates all of these different actions, all of these different treatments, all of these different offers. And before the engine will actually send out an action or an offer to an end customer, it will have to go through executing all sorts of business rules to identify the collection of actions that are suitable to be able to send to that customer. And here is where some of the magic of our product comes in, which does the arbitration to execute that formula that you see on the right top to determine that next best action for this customer at this moment in time, in the channel that they're engaged in and be able to deliver that message with the highest likelihood that they would actually take the offer. That's it. So if we take a look at our culinary adventurer Alex, we can see here again, quite adventurous. What is that? I'm pretty sure that's a lotus flower. Lotus crisp? Alex and I do not share the same diet. Let's go with someone I resonate with a bit more. Let's take a look at entertainment enthusiast Jess. Awesome. A nice concert here for her. That sounds a little bit more fun.

So Nikola, on the right top here, I see a purple button. What does that do? That's Alex sends messages. So what we have the ability to do at the end of any of our engagement Blueprints is to allow people to interact with that just after. Right. So you can actually click on that button and actually enter one or multiple email addresses and actually experience what the message is going to look like when it's delivered to the customers directly from Blueprint in here. And... Well, since we're all at MGM and we have all these great offers, why don't we... and we have everybody's email addresses - why don't we send all these room upgrades and dining experience to the whole audience here? Just click the button. Look, I'm not sure that MGM would be too happy about that, but I was able to create a blueprint and actually point that at PegaWorld. So how about we take a quick look at that one and we'll see if we can get out some offers to our attendees just afterwards. So again pointed this at PegaWorld.com, we're able to go in there and see everything that's going on in the Innovation Hub, all of the breakouts, and build out some amazing experiences for our personas here.

So basically same idea, points to PegaWorld.com, figures out all the offerings in this case lots of sessions and demos and technical talks, figures out the personas, figures out what's the right offer and if you click on that button... Yep. You ready? Before we send out the offers, let me just do a quick recap. If we can just put the slides up for one second. So in these last 30 minutes, what did we actually see? We heard directly from Ben around driving faster time to market using Blueprint. We understood what it means to basically say "no Sprint without a Blueprint", going to a real application in under 40 hours. And those are some real outcomes. We all learned that the legacy transformation journey can be as easy as... I can't hear you. This can be as easy as... Excellent. Much better singers than me. And we also saw that every workflow you build in the Pega Platform is now agentic, giving us tremendous opportunities for automation and autonomous operations. And in the last couple of minutes, we just saw with Nikola that GenAI and statistical AI coming together that can deliver some incredible customer engagement strategies with this latest Blueprint. So when people are out there running around and talking about how agents are driving a tech revolution. Well, this is what they're talking about. And what we're hoping is we want all of you to actually join us as we cut through all of that chaos out there, so that we can make your job a little bit more relaxing. Just like a day at the beach. So with that, Nikola, are you ready to hit the button? - I'm ready. - Click it. Check your emails. In the next couple of minutes, you'll get a quick offer from the Customer Engagement Blueprint. Thank you so much for your time and have a great PegaWorld.