PegaWorld 2025: Harnessing the Power of Agentic AI: Introducing Pega Self Service Agent for Transformative Customer Engagement

Agentic AI is transforming the technology landscape by introducing AI-driven agents capable of advanced planning, reasoning, and action. These agents offer new opportunities to enhance automation, personalization, and productivity in enterprises. Particularly in customer service, they promise significant returns on investment. An example of this innovation is the Pega Self Service Agent, which enables enterprises to offer their customers a 24/7 digital concierge. This service can fully resolve issues and initiate workflows using natural language across multiple channels. By going beyond basic Q&A, it delivers comprehensive customer outcomes and transforms the service experience.