PegaWorld 2019 Keynote: MIT CISR - Designed for Digital

Three capabilities of digital technologies—ubiquitous data, unlimited connectivity, and massive processing power—are making possible radically new customer value propositions. But identifying those value propositions, and then actually delivering them, requires that leaders purposely design their companies to deliver digitally-inspired value propositions. MIT’s Center for Information Systems Research has identified five essential building blocks that help established companies transform into digital powerhouses. In this session, MIT CISR’s Jeanne Ross discusses how companies are designing themselves for digital business success. In particular, she will explore how they define transformation journeys that allow them to sustain success with traditional sources of profit while positioning themselves for a more digital economy.


Related Resources

PegaWorld 2019

Big ideas from our biggest event

From visionary speakers to new announcements, catch up on the excitement of PegaWorld 2019.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.