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Pega Marketing: Exciting customers with next best actions

To electrify customers you have to personalize every touch, and deliver an awesome experience. Pega Marketing is a Next-Best-Action platform that engages customers with real-time intelligence, across every channel. The AI ensures every message is relevant, timely, and contextual—so you learn and adapt at the speed of the customer.


To electrify customers, you have to personalize every touch and deliver an awesome experience. With Pega Marketing you market to each customer one to one with real time next best actions connecting everything with one all seeing AI across the entire marketing platform.

You start by building strategies for the AI so it can optimize sales offers, recommend retention bundles and kick off service tasks. The AI uses adaptive analytics to evaluate all the actions you could take then picks the perfect one for each customer. Machine learning constantly updates the models automatically recalculating customer propensity as the market changes.

When you turn the AI on it starts delivering next best actions everywhere your customers are in real time. On the web it personalizes offers as customers browse and move across pages. On mobile it reaches out instantly with contextual messages as your customers cross geo fences. In the call center or retail store agents receive next best action recommendations that help them serve then help them sell.

And on outbound channels the AI automatically triggers personalized emails contextual advertisements and customized search results exactly when the customer needs to see them.

Regardless of the journey, as customers cross channels they'll always feel connected as Pega Marketing optimizes every interaction for both experience and business value. Learn more at


Product Area: Marketing Topic: Personalized Customer Experiences Challenge: 1-to-1 Marketing

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