Skip to main content

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice


Pega Community Forum - Merkle Keynote: The evolution of NBA Decisioning and Personalization into a Gen-Ai Era

Dive into the evolution of NBA Decisioning and Personalization, tracing the journey from its inception to its current state with all its exciting potential. Discover how Merkle guides organizations on a transformative path, advancing from basic personalization to a multi-level maturity scale encompassing action, omnichannel, NBA, and ultimately Gen-AI Driven personalization. Explore the real-world impact these distinct stages of maturity in personalization maturity our clients experience in their 1-1 customer engagements. Gain insight into Merkle's vision for Gen-AI, poised to revolutionize personalization at the highest echelons of the industry, setting the gold standard for best-in-class personalization.


Topic: AI and Decisioning Topic: Digital Transformation Topic: Personalized Customer Experiences

Related Resources

AI in Innovation

Unleash the power of AI innovation

Learn about enterprise AI and how it'll drive the future of business outcomes.

Why Pega

Why Pega?

Uniquely powerful software isn’t the only thing that sets us apart.

Share this page Share via x Share via LinkedIn Copying...