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Pega Always-On Insights

Your decisioning platform is only as powerful as the quality and speed of data it gets. To deliver personalized experiences, you need data about individual customers, their behaviors and preferences, “in the blink of an eye”.

With Pega Always-On Insights, you connect your customer data platforms and other signal providers directly to the Pega Customer Decision Hub™, converting their signals into fuel to power our decisioning AI, then calculate the “next best experience” – by selecting the best combination of journey, action, and treatment for that individual customer, in that specific moment.


[Narrator] Even though you have access to more customer data than ever, it's a struggle to convert that data into the insights needed to drive a meaningful customer experience. Traditionally, brands leverage third-party data collected through cookies as well as their own first-party page tags in an attempt to track audiences through broad audience-based campaigns. These widely used techniques are not only ineffective, but many will become obsolete when third-party cookies are retired. With Always-On Insights, you can reduce dependence on third-party cookies and static page tags while activating your contextual first-party data. Jump-starting your customer engagement success with features like real-time context, instant outreach recommendations, and integration of owned and paid channels.

Imagine when a customer displays clear intent by browsing categories of digital content repeatedly. Always-On Insights takes that intense signal along with the omnichannel customer profile, and uses it to determine the next best action for the customer in real time during that very interaction. With the turnkey integrations, Always-On Insights lets you quickly connect data and analytics from your most valuable customer data platforms and high value signal providers to get up and running in less than 90 days. Don't miss out on the most critical moments to engage your customers in a meaningful way. Experience the increase in response rates, overall customer satisfaction, and lead generation powered by Always-On Insights. Ready to learn more? Visit us at


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