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Pega Always-On Insights

Your decisioning platform is only as powerful as the quality and speed of data it gets. To deliver personalized experiences, you need data about individual customers, their behaviors and preferences, “in the blink of an eye”.

With Pega Always-On Insights, you connect your customer data platforms and other signal providers directly to the Pega Customer Decision Hub™, converting their signals into fuel to power our decisioning AI, then calculate the “next best experience” – by selecting the best combination of journey, action, and treatment for that individual customer, in that specific moment.


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