Designing for time to value

Design thinking is a creative problem-solving technique that rapidly creates innovative, user-centric solutions. In this video, Baruch Sachs, Pega's Vice President of Innovation, explains how Pega applies design thinking to how we create low-code applications that quickly deliver business value.

Transcript:

Design thinking at Pega is all about delivering business outcomes quickly. You can't build software the old way. You have to design it. Everything wonderful in life is designed, so why would we not apply design thinking to low-code applications? The old way of building is based on an antiquated requirements process that slows your development, erodes the business value, and drives a gap between business and IT professionals. And in the end, no one, including the customer, gets what they want. Instead, you need an agile approach that is designed to harness the speed, the power, and the collaboration of low-code application development platforms. You want to design thinking experience that is quick, light, and guides business experts to create applications from the simple to the sophisticated. Instead of writing requirements, app makers can design their apps right in the platform.

The Pega Express methodology takes end-to-end customer journeys or internal operational journeys and breaks them down into smaller pieces, Microjourneys, small enough to implement quickly, yet still capturing real work with a meaningful outcome. Design thinking at Pega means you pick the best few Microjourneys by balancing the business benefits, the effort involved, and the user experience. You model and capture the Microjourneys, the personas that interact with the Microjourney, and the data right in Pega's low-code platform to automatically generate the application and the documentation. With this approach, you can be live in as little as six weeks, and that's how you deliver business outcomes quickly.

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