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Design Thinking at Pega

Pega has a design-focused approach to the way we build and deliver world-class software solutions. We've incorporated design thinking directly into our product and our delivery methodology, Pega Express. Pega allows you to create solutions rapidly, see value quickly, and scale widely across your enterprise.


Many organizations have embraced a design thinking approach to transform their customer experiences and operational processes. But too often these initiatives grind to a halt after the journey is mapped out, or once all the sticky notes stop sticking. Why, because building is just as hard as designing. How do you take the enthusiasm and aha moments of design thinking sessions and translate that to rapid delivery of measurable results? PEGA makes it easy. Once you know what problem you are going to solve, you jump right into designing and delivering working software. Our PEGA Express Methodology, couples design thinking with PEGA's powerful low-code approach to deliver complete applications fast, you start with a micro journey, a life cycle of work that provides a meaningful outcome for your customers and users.

Micro journeys break your customer journeys into pieces that can be delivered iteratively, learning as you go. Next, you define the personas and the channels that interact with the micro journey and determine what data and integrations are needed to get the work done. By focusing on these three elements, you ensure a consistent, design-focused approach to building applications. And because you capture them directly in PEGA's low-code platform, you aren't constrained by traditional requirements and software development processes. You design and build PEGA apps visually with business and IT working together, designing and delivering outcomes that really make a difference. That's why PEGA is the software for those that are serious about designing and delivering outcomes and experiences that matter. So stop just thinking about design thinking and start design doing with PEGA.


Product Area: Platform Topic: Business Agility Topic: Digital Transformation Topic: Low-Code Development

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