Taking a First-Party Approach to CX after Data Deprecation
Digital marketing is being re-shaped by a rapidly changing regulatory environment, growing fears about consumer privacy, the deprecation of tools like cookies and mobile IDs, and the continued domination of the space by a small number of platforms.
Watch this webinar featuring Pega’s Tara DeZao and guest speaker, Forrester VP & Principal Analyst, Joanna O’Connell to learn:
- What challenges and opportunities are ahead for marketers and advertisers?
- How can organizations lean into their owned channels, proprietary data, and artificial intelligence to bridge the gaps?
- How can marketers extend the same experience onto paid channels?
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