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Highlights | 03:49

Customer Engagement Blueprint

Discover the latest innovations in Pega's Customer Engagement blueprint. This video showcases the newest capabilities and strategic enhancements designed to help you orchestrate seamless, personalized customer journeys at scale. See how these updates empower your team to deliver next-level experiences that drive engagement and business results.

- Hey, everyone. I'm Alyssa Danilow, and I'm here today with Matt Camuso. If you've been using Pega's Customer Engagement Blueprint, you already know it's a game changer for designing customer engagement strategies. But here's the thing, the team behind Blueprint has been very busy, and over the last few months, they've rolled out some incredible enhancements that we'll walk you through today. So Matt, tell us what's new. Is there a new capability you think we absolutely need to know about? - Yeah, so, personally, I think there's one that definitely takes the cake, and it's that you can now upload supporting documents to guide the creation of your blueprint. So think about it in your marketing briefs, your brand guides, your persona research, even compliance guidelines or that infamous "How did we think of that?" campaign brainstorm. No more toggling between tabs or chasing down links in old emails.

All of it can be used to inform how Blueprint generates your customer engagement strategy. - Exactly, and anything you upload can go into organization-specific cloud file storage. Blueprint users can easily reference stored documents, artifacts, and insights. No need to upload files each time. But what if you're a partner? Do we have any customization there? - Glad you mentioned that. So October's release brings a very requested feature, partner branding. So partners can now infuse their own brand identity right into Blueprint, making every engagement feel uniquely theirs.

So whether you're a huge global consultancy or a boutique agency, logos, colors, messaging can be woven into the Blueprint experience. No more generic templates that scream, you know, one-size-fits-all. And this isn't just about aesthetics, it's about trust and recognition. So when clients see your brand front and center, it reinforces your expertise and strengthens your role as a strategic advisor. - I love that, and we're customizing the experience for partners all around. Adding to that, the overall user experience got some serious love too. First, you can toggle a Journey View in the Next-Best-Action Simulation window that shows you how journeys, stages, and actions flow through a single decision, one persona at a time. And second, the interface got a major upgrade too. The Experience Stage is now consolidated into a single streamlined view where you can see more Experience Cards at once.

No more jumping around. Everything's organized with key metrics right there, total experiences, total messages, unique channels. Navigation just got a whole lot smoother. And if you upload images to channel messages, they're now stored in the Blueprint Image Repository, making asset management so much easier. Now this next feature, this one's gonna make your CFO Smile. We've added an ROI Calculator right into Blueprint. Tell us about that one. - Of course. I think it will make CFOs smile truly.

So once you've created your blueprint, you can generate an ROI estimate from your Summary screen. So you just select a couple of variables, your industry, customer base size, and boom, you've got a calculated ROI that shows what you created in and how that translates into real business value with Customer Decision Hub. And even better, you can download it as an Excel file to share with stakeholders and dive deeper as you wish. And one final feature, Alyssa, and this one is subtle, but I think super helpful. So we've added a new What's New Notifications to your dashboard. So when you visit, and we've added new features, you'll see a banner highlighting what's been changed since your last visit. So each banner links to documentation so you can dive deeper without disrupting your workflow. - Love it, Matt. From ROI Calculators to document uploads, these enhancements will help you design better strategies, show real business impact, and make the whole experience more intuitive and personal.

If you're ready to explore these updates yourself, head over to the Customer Engagement Blueprint and take 'em for a spin. And we'd love to hear how you're using these new capabilities, so make sure you connect with us on Pega Community.

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