As cable industry growth is in a decline, traditional cablecos and broadband providers are launching new mobile brands to keep pace with consumer preferences – and drive new revenue streams. From acquiring new customers to retaining existing ones, it’s all about the right offer at the right time while providing the experiences consumers expect.
Read this paper to learn:
- Why moving beyond price differentiation is key
- How to rapidly grow and retain a new customer base
- How to approach strategy to optimize sustainable gains
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