THE FUTURE OF MARKETING REPORT IS IN
7 trends changing the status quo
Marketing has always navigated change, but the constant pressure to innovate has us in overdrive. Our report reveals seven trends you need to know to prepare for the future. Browse the highlights below and download the full report for more details.
Everything you thought you knew about marketing is set to be disrupted
Approximately 30% of companies we surveyed have already adopted evolving digital technologies that make up MarTech 2.0 – like automation, artificial intelligence (AI), and machine learning. That percentage is expected to double to 60% in the next three to five years.
Personalized marketing is getting (even more) personal
Customers don’t have time to cut through marketing noise. That’s why true personalization offers contextually relevant and perfectly timed messages fueled by tech that interprets data instantly.
The importance of customer lifetime value as a KPI will increase from 25% to 60% in three to five years.
The importance of SEO ranking as a KPI will increase from 28% to 47% in three to five years.
The importance of omni-channel experiences will only increase
Our study found that omni-channel experiences are popping up everywhere. AI-driven approaches will help you do omni-channel better by unifying all your strategies and customer touchpoints.
Opportunities and Challenges
Are you ready for Web 3.0?
Web 3.0 will be defined by immersive digital experiences that won’t be controlled by a single entity. Think the wonders of the metaverse, virtual reality (VR), and augmented reality (AR).
Content creators could reign supreme.
No single social media platform will be dominant.