Forrester Wave: Cross-Channel Campaign Management (CCCM), Q2 2016
Pega Recognized as a Strong Performer in Cross-Channel Campaign Management
Pegasystems was identified as a Strong Performer in Cross-Channel Campaign Management (CCCM) among 15 vendors who were evaluated against 26 criteria in The Forrester WaveTM
Highlights from the report:
“Pegasystems leads in terms of RTIM — a critical CCCM requirement. Pegasystems provides personalized inbound interactions via mobile, web, and eCommerce, as well as offline recommendations via contact centers, networked devices, and customer-facing staff. It further offers solid integration with back-office business processes, which makes it a good choice for financial services, communications, and firms in regulated industries.”
Download the report to learn how the leading CCCM vendors compare on advanced analytics, real-time interaction management (RTIM), and digital channel delivery—and see why Pega was cited as a Strong Performer.
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